Whether you’re a football fan or not, there’s something transcendent about the Super Bowl. A single game brings most of the US, as well as much of the world, together in unison. Last night’s big game was most likely one of the highest rated in recent memory, which meant a huge stage for advertisers. Traditionally, companies spend a fortune on Super Bowl ad space and use the time to showcase their very best work. The best commercials typically have a good mixture of comedy, cunning and wit to go along with a general feel-good emotion. And this year was no exception.
Our clear favorites this year came from Pepsi and Budweiser, two corporations that are known for taking full advantage of the Super Bowl ad stage. Pepsi’s add is heavy on humor, and Sir Elton John plays his role perfectly. We’re also a big fan of the cameo at the end.
Our absolute favorite from last night, though, comes from Budweiser, which focused on combining the purity of rec-league sports with the unbridled joy of playing in front of a crowd of admirers. This ad only aired in Canada, however thanks to the wonder of YouTube, we’re all able to enjoy it. Anyone who has ever played a game in an empty arena will appreciate this one. The best part about this ad is the simple joy on the face of the two teams as they enjoy playing in front of the loud flash mob of a crowd. Is there a clear message? Not really, but there doesn’t need to be. For this ad, the connection is all about emotion, and it’s just about perfect.